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About Encore:CEO™ & Madsen Avenue

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Madsen Avenue Marcom Awards Winner

2011-2019 Gold & Platinum Winner

Marcom Awards honors excellence in Marketing & Communication while recognizing the creativity, hard work and generosity of industry professionals.

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Platinum Award Winner

"Online Training Platform" Category (Encore:CEO™)

AVA Digital Awards is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design, and production of media that is part of the evolution of digital communication.

Encore:CEO™ is brought to you by Madsen Avenue 

Madsen Avenue is a creative hub with over 30 years of experience working with passionate business people who want to learn how to create a strategic plan to start or grow their business.  

Encore:CEO™ was founded by Madsen Avenue entrepreneur, Shauna Madsen, when a common need in the market was identified: to have a comprehensive training program for business owners to work at their own pace to develop a strategy and plan applicable for their business without having to pay agencies upwards of $30,000 to do it for them! 

Madsen Avenue also provides strategic planning tools and offer support and services related to business planning, marketing, and branding/graphic design/web design for your business. 

Shauna Madsen

Shauna Madsen

Encore:CEO™ Founder, Developer & Facilitator  

I am a business start-up consultant and coach, and an award-winning graphic designer, with more than 30 years of experience.

While teaching a business planning program for new entrepreneurs, I recognized two things:

  1. The need for a new perspective on marketing and planning.
  2. A need for an online platform to learn at a pace that works for busy business owners. 

Since 2013 the Encore:CEO™ program has been in my idea folder, growing and gathering more ideas, (like dust bunnies, but much more useful).

Encore is your Next Act. Whether leaving the corporate world to be your own boss, or you need a new approach to marketing and planning because the old ways don't work anymore, we've designed this program to take the overwhelm out of every step of planning.

My mentor calls me an initiator and a developer.  Perhaps that's because I love to create, whether I'm painting a landscape or innovating new ways to learn, I love progress and change.

I'm also a rock star grandma, just sayin'.

Erika Nakatsui

Erika Nakatsui, MA

Communications Consultant  

I have been doing marketing and communications for about 13 years now. I know what you are thinking, “She must have started when she was a teenager!”

My early experience was working with large organizations, both for profit and not-for-profit. I had so many great experiences, but the one thing that was constant during those years was that I often felt like just a cog in a wheel. I often had big ideas that I wanted to implement, but they were met with resistance as they weren’t what the company usually does.

Well, no one puts baby in the corner!

Working with people who are receptive to trying new things, and taking risks is so incredibly rewarding. That’s why I left the big corporate setting and chose to work with entrepreneurs. Entrepreneurs thrive on switching things up! The status quo could kill a small business, especially in this economy.

My work with Madsen Avenue has been so rewarding, on so many levels. I feel very fortunate to be spending so much time and energy with my mom, but I also love making a difference in the lives of women entrepreneurs! Knowing that the work I do with Madsen Avenue is impactful to others in their own businesses makes my small heart grow three sizes.

We spend most of our adult life working. So, you better love what you do!

Rheagan Thompson

Rheagan Thompson, BBA

Marketing Manager  

Bringing a wealth of experience from corporate settings through to entrepreneurial environments with over 7 year’s experience in strategic marketing & communications roles, I have a passion for understanding what makes people tick.  

I earned my Bachelor's degree in Business Administration with a Marketing specialization back in 2012 and have received a number of digital marketing and social media certifications throughout my experience. I’m in good company with an eye for creative design, and natural leadership qualities paired with my experience in marketing strategy, I have the proven ability to implement strategies that achieve results.

You are most likely to find me in close proximity to an ocean or lake (likely somewhere in the tropics or Okanagan Valley) or attempting to play ball with my slo-pitch teams in my spare time. I can also make a mean scrambled egg, but am not taking orders at this time...

I wholeheartedly agree with Erika's statement: "you better love what you do!", so that's why I'm here. 

We are based out of Edmonton, AB Canada!

Send us a note with a little bit of information about how we can help you. Shauna, Rheagan or Erika will get back to you shortly!

Get in touch!

We take our business & your business seriously! 

We have a little fun doing it too...

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