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Courses to help you gain clarity, direction and confidence in your planning, marketing and branding. 

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Learn whether your business idea is feasible

From registration to launch, you will learn each step along the way.

Discover who your ideal customers are, where and how to find them; what sets you apart and how to develop a marketing strategy that works specifically for you and your business; complete a plan to take for financing; match with a mentor for ongoing support.

Learn more about Self-Employment Training

Home-based businesses have an advantage.

There are several benefits to operating a business from home. Low overhead, flexibility, tax benefits, personal freedom - the list goes on!

Join the rapidly growing self-employed community! Encore:CEO™ can be your next act in helping you build a business on your terms! 

FREE Download - Business Idea Worksheet

MythBusters: Why starting a Business in a Recession is a GOOD idea!

Mar 28, 2020

We've busted 3 common Myths.

Myth # 1 - Now is not the best time when the economy is going into a recession.

Not true. Interest rates are low and suppliers are hungry.

Myth # 2 – It's too expensive to start a business, and I need to be smart with my cash right now.

Understandable, but you don't need TONS of cash to get started. Let us show you.

Myth# 3 – All the good ideas are taken.

It may seem that way,  but we will show you how you can differentiate yourself.

Read the Full Blog

Three programs for three stages of business 

All programs are online!

No need to attend classes in person! Work from the comfort of your own home at a pace that works for you. 

Self-Employment Training

You are thinking of starting a business

*From Idea to Launch*

You're brand new to the idea of being your own boss and starting your own business venture.

Beginning with your company name, registration, choosing a company structure, building your foundation, defining your products and services to set you apart, discover your ideal customer and create a marketing strategy specific to you.  

12 step-by-step modules with tools, templates, workbooks, tutoring, e-workshops.  

You will finish with a new business and a bank-ready business plan for financing your idea.

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Encore Innovators

You are in business and need a plan

*Your Business Blueprint*

Making any significant change in your business affects every area, and planning it on paper will help to mitigate risk. Adjust your marketing, operations or financial projections to ensure it's a viable change. 

Every opportunity brings potential risk  with it.

Perhaps you are expanding and require financing. Your good credit may secure a loan, but it isn't a guarantee your expansion is the best decision. Here, you will do your homework to find out.

If you are considering selling your business, this process will help to maximize the value of your company.  

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Encore Pioneers

You are in business and need a marketing strategy

*The New Age of Marketing"

Marketing has changed drastically over the years and still continues to evolve.

We take you on the same journey as a large marketing firm would and teach you the steps to create your own marketing strategy, specific to you and your business. 

Who is your ideal customer? What is your USP? What channels are best suited for you?  We will show you how.

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Set yourself apart with proper training in target marketing, operations planning, and price modelling.

"With the Encore:CEO™ program, I find myself gaining so much clarity about my vision, my strengths and where I can most add value for my clients and others around me, and I am gaining a new and exciting perspective for the future."

-Mary Lou G., Business Success Mentor

Why Encore:CEO™?

Built by entrepreneurs

Built by Entrepreneurs

Our programs are developed and designed by entrepreneurs for entrepreneurs! We have over 30 years of entrepreneurial experience!

Real life experience

Real Life Experience

Our step-by-step programs are not theory-based. Everything that we teach is based off of real life examples and experience.

Creative approach

Creative Approach

A creative perspective marries the
tangible with the intangible - the
creative approach for your business that is proven to get results!

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Madsen Avenue Marcom Awards

2011-2019 Gold & Platinum Winner

(Madsen Avenue)

Marcom Awards honors excellence in Marketing & Communication while recognizing the creativity, hard work and generosity of industry professionals.

Encore:CEO AVA Digital Awards Platinum winner

Platinum Award Winner

"Online Training Platform" Category (Encore:CEO™)

AVA Digital Awards is an international competition that recognizes outstanding work by creative professionals involved in the concept, direction, design, and production of media that is part of the evolution of digital communication.

"I found the Encore:CEO™ program really helped me take a step back from my business and look at it with a fresh perspective that was thought provoking and got me to focus in a way that had been missing."

- Ruthann Weeks, CIRS, Harmony Training & Development

Become an Encore:CEO™ today!

Your complete online strategic planning and learning platform for self-employed business owners and entrepreneurs.